Or shoppers wanting jewelry that’s ethically made so they can feel good about their purchase. A bride needing jewelry for herself and her entire bridal party. Other customer problems needing to be solved may be: not knowing how to pull a look together but wanting to stay up to date on the latest jewelry trends. You could also incorporate your jewelry’s message into your packaging and take the time to wrap each purchase in a pretty box with a bow so customers have something to unwrap when they get home. Your display may be set up like an expensive jewelry boutique, keeping stock behind the craft show table and making each item look exclusive and high-end by displaying one. If most of your customers purchase your jewelry because they want to treat themselves without breaking the bank, making them feel as though they’re getting a lot of bang for their buck would be a good message to convey in your jewelry display. Even if the reason people buy your jewelry is because they want something pretty, you should be aware of it. I know you may be thinking “I’m selling jewelry here, not solving world hunger” but there is a reason behind every purchase. Which problems or frustrations does your jewelry solve? Is it for someone who has classic style and likes understated jewelry or for someone who likes to go big, bold and colorful when it comes to fashion & jewelry? Think about the audience you want to attract with your craft show display and who you want to serve with your jewelry. What type of person might wear your jewelry? Consider the gap in the jewelry marketplace you wanted to fill. “I could never find celebrity jewelry trends for affordable prices” or “I was tired of all my necklaces breaking after my toddler pulled on them” may be the inspiration behind a jewelry line and the message that should be highlighted in your craft show display. We often come up with product ideas when we see a lack. ![]() ![]() You have a specific need your handmade jewelry is filling, define what that is. ![]() Or maybe you decided to make jewelry sets to add a splash of color to an outfit by layering on several pieces. Use the questions below to uncover your jewelry’s message.ĭo you sell classic jewelry that can go from casual to dressy so customers can get tons of use out of each item? Or colorful jewelry sets for gift-giving. There must be something that makes your handmade jewelry stand out to build a loyal customer base and attract shoppers to your craft show display. What’s the message of your jewelry? In other words, what’s the purpose, mission, and values behind your brand? If you’d like worksheets to follow along and more instructions for creating your best jewelry display yet, join my FREE 5 DAY CHALLENGE. This article will take the standout display techniques I’ve shared in that article, and go into detail about how to apply them to a jewelry craft show display. > If you haven’t read that article yet, check it out here for explanations and visual examples of the 10 eye-catching display elements shared in this article covering a jewelry craft show display. ![]() “How do I display my handmade jewelry at a craft show?” is one of the most popular questions I get asked and so I put together this article! Through that article, I’ve received many emails and comments from craft show vendors asking for ideas on how they can create an impactful display for their products. Craft Show Display Tricks to Stand Out is one of my more popular craft show display-related articles with over 20,000 people reading it each month (and growing).
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